The Person. The Concept. The Vision.
I work as a fashion entrepreneur, designer, and curator. Over the past years, I've built an archive of 950+ pieces, reached hundreds of people through pop-up spaces, taught, learned and never regretted a single moment.
My work is grounded in a simple principle:
FASHION IS AN EXPERIENCE, NOT CONSUMPTION!
EVERY PIECE HAS A STORY!
2008 – START
DESIGNER & ARCHIVE
As a child, I developed a passion for sneakers and snapbacks – even before I was 13. I receive my first sewing machine at 13. My grandmother, a sewing instructor with 25 years of experience, teaches me the fundamentals. My great-grandfather owned a fabric store. Fashion runs through my family – not as trend, but as craft.
2020 – CORONA
The mask shortage inspires me to sew custom face masks with printed designs – igniting my passion for creation. I design my first pullovers, produce over 100 pieces that year, and take commissions. Earnings feed my growing archive in a self-sustaining cycle. My mother, working in the fashion industry, supports and guides me. I discover the essential truth: it's not about quantity – it's about meaning.
2022 – OFFICIAL
I officially establish myself as a fashion entrepreneur and curator and begin my B.Sc. in International Fashion Business at TEXOVERSUM (Hochschule Reutlingen). My thesis will explore pop-up stores in the luxury segment. During my studies, I continue sewing and organize my own fashion show in Reutlingen, attracting 350 visitors.
2026 – TODAY
I complete my B.Sc. in International Fashion Business. I continue sewing my own pieces and have conducted 4 pop-up spaces, building community through each. I specialize in dark fashion, avant-garde design, and am expanding into object design, representing 138 designer brands in my archive. My focus: curation as philosophy – fashion and design as experience, not merchandise.
MY VISION
I'm building a space that reflects my aesthetic and brings my vision to life – where my interests, values, and artistic direction all come together. A community hub where fashion, culture, and people connect. A place where everyone feels welcome to experience, learn, and belong.
BECAUSE FASHION IS ART, AND ART MUST BE ACCESSIBLE!
THE FOUR ROLES
I don't see myself as just one thing – but as a combination of four roles that interweave:
I select based on timeless significance, never on trend. Every piece carries a story – about the brand, the designer, the material, and the craftsmanship behind it.
CURATOR
I've been sewing for over a decade. My designs emerge from deep understanding of construction, material, and form – always conceptual, never merely decorative.
DESIGNER
My collection of 950+ pieces represents living fashion history. I document, research, and preserve garments for their cultural and historical significance – whether they're rare finds or celebrated designer works.
ARCHIVIST
I don't call them stores – I call them spaces. Here, fashion becomes experience and connection, not consumption. People from all backgrounds gather and feel welcome – regardless of whether they purchase. Fashion is art, and art must be accessible.
COMMUNITY ORGANIZER
POP-UPS & SPACES
I've realized 4 pop-up spaces. Each brought people together to experience fashion in a meaningful way.
The distinction between a "store" and a "space" is deliberate. A store is built to sell. A space is built to connect – where fashion becomes something you experience together, where everyone belongs, and where purchase is never a requirement for welcome.
My spaces are galleries for living pieces. They're places where people from all backgrounds gather to discover, understand, and feel the craft behind each garment. They're where community happens – and that's what matters.
